I collaborated the creative team and our broadcast team to design the NBA Emirates Cup Carpet Experience, a premium tunnel-style entrance for players and celebrities to showcase their fashion drips before the tournament. I led the creative development of initial concepts and designs for the carpet experience.

Inspired by the craftsmanship of aircraft construction, the design paid homage to the NBA’s partnership with Emirates, integrating aviation-inspired details that reflected the elegance and precision of flight. The gold-drenched aesthetic was a deliberate nod to the opulence of Las Vegas, where the tournament finals took place, making sure that it is always press ready for interviews and photo moments.

As players and high-profile guests walked the carpet, the experience became more than just an entrance—it was a statement of style, luxury, and cultural crossover between basketball, fashion, and global sponsorship.

The NBA tunnel walk has become a defining moment for athlete fashion, and this experience elevated it with a fusion of sports, aviation, and high-end design, ensuring it stood out as an unforgettable part of the NBA Emirates Cup Finals.