I was the Creative Director for Peacock’s “Crime & Unwind Spa”, an immersive experience hosted at Remedy Place that blended true crime intrigue with luxury wellness.

Designed to celebrate Peacock’s lineup of true crime series, this exclusive pop-up transformed the renowned social wellness club, Remedy Place in Soho, New York into a chilling yet indulgent escape. From crime-scene-inspired treatments to forensic facials and alibi massages, every detail was crafted to immerse guests in the world of mystery while offering a much-needed unwind.

I was overseeing the creative development of interactive touchpoints, ambiance, storytelling and design elements that seamlessly fused the eerie excitement of true crime with Remedy Place’s high-end wellness offerings. The result? A buzzworthy, shareable experience that captivated both fans and media, making it one of the most talked-about brand activations of the season.