I collaborated with a talented team to conceptualize and was on the pitch team for the inaugural NBA In-Season Tournament Red Carpet event in Las Vegas.

The design drew inspiration from the dynamic motion of a basketball swishing through a net, seamlessly blending the tournament's vibrant branding with classic basketball nostalgia.

This innovative approach transformed the traditional red carpet into an immersive runway, allowing players and celebrities to showcase their fashion in a setting that echoed the energy of the game.

The event garnered significant attention, achieving over 1 billion impressions, 60 million video views, and 17,000 earned posts, culminating in more than $2.2 million in earned media value.

The success of this activation was further recognized with a Hashtag Sports Award for Best Event or Experiential Campaign and a finalist position at the Cynopsis Sports Media Awards 2024 for Activation at a Live Event.