In 2024, I was part of the core creative team that won the pitch for Sephoria, Sephora’s premier beauty event celebrating community, innovation, and brand storytelling. I contributed to the overall pitch theatre, helping craft the narrative arc and emotional resonance of the concept, while also ideating across the experience design and visual language of the activation. From spatial flow to immersive interactions and the overall look & feel, I helped shape a vision that brought Sephoria’s vibrant, inclusive spirit to life in a bold and elevated way—ultimately contributing to a successful pitch that secured the project.