In 2020, I served as the lead creative for the Adidas China Chinese New Year Annual Dinner, an immersive employee celebration held in Shanghai. Centered around the theme “Game On! Bring 2020 Home,” I led the creative direction for the set design and guest interactions, transforming the venue into a dynamic, sport-meets-festivity experience. The evening featured live performances, interactive games, themed photo ops, and bold visual storytelling that blended Adidas' brand identity with the cultural richness of Lunar New Year. Designed to be energetic, inclusive, and on-brand, the event successfully brought together over 500 employees for a night of celebration, team spirit, and connection.