In 2021, I was one of the lead creatives on the Audi China Media Cloud Summit, a virtual press event designed to showcase Audi’s strategic direction in China, including its vision for sustainable mobility, electrification, and future innovation.

Originally planned as a physical event, we quickly pivoted to a digital format while preserving the integrity of our original concept. Centered around the theme “Audi Horizon”—symbolizing Audi’s rising momentum and limitless potential—I led the creative direction for the experience flow, look & feel, translating our stage design and storytelling into a compelling virtual environment.

The experience featured a keynote by the Audi China CEO, enriched with augmented reality visuals, cinematic lighting, and immersive digital set design. Despite the shift in format, we maintained the emotional pacing and elevated tone of the original concept, delivering a seamless, future-forward experience that reinforced Audi’s innovation narrative to press and media across the region.